From the @breyerhorses twitter account:

QVC Alert! Breyer will celebrate Xmas in August tomorrow on shows airing 5:00-6:00 AM, 7:00-9:00 AM and Noon-2:00 PM. Tune in and see us!

And

http://twitpic.com/f3×6s – Waiting for Santa will be featured on the Noon-2:00 Santa’s Workshop show tomorrow (8/25) on QVC. Don’t miss it!